In recent years, YouTube has become an increasingly important platform for creators, businesses, and individuals to share their content and connect with others around the world. As we move into 2023, YouTube has announced several updates to its policies and features that will impact how creators and businesses use the platform. In this article, we will explore some of the key updates coming to YouTube in 2023 and what they mean for users.
Handles
One of the most significant updates coming to YouTube is the introduction of "Handles." Handles are unique and short identifiers that can be used to find and connect with creators and other users on the platform. Handles will appear in places like channel pages, comments, mentions, and Shorts.
The introduction of Handles is a significant change for YouTube, as it will make it easier for users to find and connect with others on the platform. Currently, it can be challenging to find specific users or creators, especially if their username is common or generic. Handles will provide a new way for users to identify themselves on the platform, which should make it easier to find and connect with others.
Monetization
Another significant update coming to YouTube in 2023 is changes to the YouTube Partner Program (YPP) that will impact monetization. Starting in mid-January 2023, updates to YPP will open up access to partnership for more creators and give all partners more ways to make money with Shorts, including revenue sharing on ads. Revenue sharing for Shorts ads will begin on February 1, 2023 for those who sign the appropriate agreements beforehand.
These changes to YPP will provide more opportunities for creators to monetize their content and make money from their videos. The ability to make money from Shorts ads is a significant development, as Shorts are becoming an increasingly popular feature on the platform. Additionally, opening up access to partnership for more creators should help to promote diversity and inclusivity on the platform.
YouTube Shopping
YouTube is also introducing new features for shopping on the platform, including a "shopping feed" where users can browse and buy products from creators and brands they love. This feature is currently in beta testing and will roll out more widely in the coming months.
The introduction of YouTube Shopping is an exciting development for businesses and creators on the platform. With the ability to sell products directly on YouTube, creators and businesses can connect with their audiences in new and exciting ways. YouTube has already been a powerful platform for promoting products and services, and the introduction of YouTube Shopping should help to take this to the next level.
Other Updates
YouTube has made several other updates to its policies and features in recent months. For example, Shorts views now count towards new program eligibility requirements for creators not in YPP, and creators in YPP can start sharing ad revenue from Shorts in February 2023.
These updates to YouTube's policies and features are part of an ongoing effort to improve the platform and provide more opportunities for creators and businesses. As YouTube continues to evolve and grow, it is essential for creators and businesses to stay up-to-date on the latest updates and changes to the platform.
Conclusion
YouTube is a powerful platform for creators, businesses, and individuals to share their content and connect with others around the world. As we move into 2023, YouTube has announced several updates to its policies and features that will impact how users interact with the platform. From the introduction of Handles and YouTube Shopping to changes to monetization, these updates are part of an ongoing effort to improve the platform and provide more opportunities for users. Whether you are a creator or a business, it is essential to stay up-to-date on the latest updates to ensure that you are making the most of what YouTube has to offer.